The Insecurity Factory

The Insecurity Factory is an interactive web experience exploring how major brands have shaped and commercialized female beauty standards over the past century. Through storytelling, animation, sound, and user interaction, the project reveals how companies transformed natural features into perceived flaws, and sold products as the solution.

Rather than presenting history as a timeline, the experience invites visitors to witness the gradual construction of beauty ideals in an immersive, artistic way.